“From folk art to fine art”
2008 was not a very year for the economy, a year that brought this country to the brink of depression. It was also the year that Scott Franzen purchased The Woodstock Gallery, then known as Woodstock Folk Art, Prints and Antiquities.
It was Scott’s wife Ellen, who was appointed Chief Information Officer and Vice President for Information Technology at Dartmouth College, that brought the couple to the area from Providence, Rhode Island, but the move left Scott without a job.
In the corporate world, Scott had been a space planner and interior design project manager. He often enhanced his office space with works of art. Scott saw an ad in the local paper for an art gallery for sale and thought a gallery would be the perfect opportunity for him to use his art experience and appreciation.
However, Scott had no idea how to determine the value of a business, so he turned to SCORE - Counselors to America’s Small Business. “I had heard about SCORE, but had never worked with them,” said Scott. “And I didn’t know that they often do a team approach to their counseling.”
Undaunted by his apparent bad economic timing, Scott has been able to re-focus the direction of the business by upgrading the level of art work and by injecting a bit of whimsy into the gallery’s offerings as evidenced by the shop’s new slogan “Life is fun...art should be too!”
According to Scott, the gallery now features predominately New England artists and strives to have an eclectic mix of colorful pieces that represent a high level of quality at varied price points. They also have a mixture of media including paintings, photography, jewelry, pottery, and wood crafts.
You can find Scott at The Woodstock Gallery, 6 Elm Street, Woodstock, VT 05091, or phone him 802-457-2012 or reach him on the web at www.woodstockgalleryVT.com.
Counselor John Roy from Vershire worked with Scott in evaluating the business taking into consideration that Scott was planning to meaningfully change the gallery’s offerings. Following the purchase, Counselor Barry Rotman from Norwich worked with Scott on marketing and merchandising strategies. “I really couldn’t have done it without John and Barry,” said Scott. “What an incredible service SCORE provides to small businesses. And they’re counseling is free.”